imageHat tip to John Klotz:  There is a new book out by art historian Martin Kemp called Christ to Coke: How Image Becomes Icon ($22.71 for hardcover and $15.37 for Kindle at Amazon). It looks interesting. I have not had a chance to peruse it yet but have glanced at it on my laptop and iPhone: fantastic color photographs of many icons of Christ. Here is what the publisher, Oxford University Press has to say:

How does an image become iconic? In Christ to Coke, eminent art historian Martin Kemp offers a highly original look at the main types of visual icons. Lavishly illustrated with 165 color images, this marvelous work illuminates eleven universally recognized images, both historical and contemporary, to see how they arose and how they continue to function in our culture.

Kemp begins with the stock image of Christ’s face, the founding icon–literally, since he was the central subject of early Christian icons. Some of the icons that follow are general, like the cross, the lion, and the heart-shape (as in "I heart New York"). Some are specific, such as the Mona Lisa, Che Guevara, and the famous photograph of the napalmed girl in Vietnam. Other modern icons come from politics, such as the American flag (the "Stars and Stripes"), from business, led by the Coca-Cola bottle, and from science, most notably the double helix of DNA and Einstein’s famous equation E=mc2.

The Shroud is discussed. Kemp writes (I provide a longer quote below the ‘Read more’ fold):

Given the loud public debates. and the disappearance from view of the Vatican Veronica. the Turin Shroud is now the most famous of the αχειροποίητα. The fact that the image is far more apparent in a photographic negative than in the original has served to enhance its magical status. For the enthusiastic seeker of evidence, its elusiveness as a picture allows the viewer to see details that may not be there. It has occasioned its own recent pseudo-histories, often of such an extravagant and fanciful nature as to rival any medieval legend. Even Leonardo, as a proto-photographer, has been pressed into service as its forger.

If we are to look analytically at the image on the shroud as a picture (however it was made), it exhibits clear visual features that point to its painterly origins. The first thing to say is that it bears few of the physical characteristics needed for an imprint made by a cloth wrapped around a body. Even if the linen was initially laid flat on the corpse, it would have sunk softly around it, and any imprint would have registered aspects of the top and side of the head and some portion of the flanks of the whole body. The bony prominences of the hands, knees, and feet would have come into particularly direct contact with the cloth, but there is no evidence of their having done so. The attenuated proportions, stick-like nature of the folded arms and straight legs, and the long, thin, unmodelled fingers are all consistent with both medieval and Byzantine figure styles, just as the existing Holy Faces all betray their Byzantine origins. If I were asked to provide an art-historical date for the portrayal of Christ on the Shroud, I would estimate it have been made in the later thirteenth or first half of the fourteenth century in Italy or southern France. This is consistent with the much denigrated carbon dating. The other possibility is that it is of Byzantine manufacture. Were the various bodies of evidence ever to converge consistently on a date in the first century AD there will still be a lot of visual explaining to do. It seems to me to be evidently made by hand.

More complete quote from Christ to Coke:

The long linen sheet. bearing ghostly images of the front and back of a recumbent man, has been the subject of dispute from the time of its discovery. Its first documented appearance was at Lirey in France in the 1350s, when the Lord of Savoy founded a collegiate church for its veneration. In 1389 the Bishop of Troyes. Pierre d’Arcis, petitioned Pope Clement VII in Avignon to declare that the Shroud was a false relic. He cited his predecessor. Henri de Poitiers, who ‘eventually, after diligent inquiry and examination’, discovered how the ‘said cloth had been cunningly painted, the truth being attested by the artist who had painted it. To wit, that it was a work of human skill and nor miraculously wrought or bestowed’. Nevertheless, it attracted a fervent following. Via the House of Savoy, the Shroud moved to Turin in 1578, where it has since remained.

Ian Wilson, one of’ the most fervent advocates of the antiquity of the shroud, proposes that it is the long-lost Mandylion. A full body image would not correspond to the early legend, bur early descriptions refer to it as an ‘image’ and can be reconciled with the idea that the Shroud was once folded (as we can see it was) and mounted in such a way that only the head and shoulders were visible. In this case, it is strange that it was not explicitly identified as the shroud from the outset. The fractured histories of both the Mandylion and Shroud leave huge gaps to be bridged. and the mystery certainly has not been ‘solved’, as the subtitle of Wilson’s latest book proclaims.

Given the loud public debates. and the disappearance from view of the Vatican Veronica. the Turin Shroud is now the most famous of the αχειροποίητα. The fact that the image is far more apparent in a photographic negative than in the original has served to enhance its magical status. For the enthusiastic seeker of evidence, its elusiveness as a picture allows the viewer to see details that may not be there. It has occasioned its own recent pseudo-histories, often of such an extravagant and fanciful nature as to rival any medieval legend. Even Leonardo, as a proto-photographer, has been pressed into service as its forger.

If we are to look analytically at the image on the shroud as a picture (however it was made), it exhibits clear visual features that point to its painterly origins. The first thing to say is that it bears few of the physical characteristics needed for an imprint made by a cloth wrapped around a body. Even if the linen was initially laid flat on the corpse, it would have sunk softly around it, and any imprint would have registered aspects of the top and side of the head and some portion of the flanks of the whole body. The bony prominences of the hands, knees, and feet would have come into particularly direct contact with the cloth, but there is no evidence of their having done so. The attenuated proportions, stick-like nature of the folded arms and straight legs, and the long, thin, unmodelled fingers are all consistent with both medieval and Byzantine figure styles, just as the existing Holy Faces all betray their Byzantine origins. If I were asked to provide an art-historical date for the portrayal of Christ on the Shroud, I would estimate it have been made in the later thirteenth or first half of the fourteenth century in Italy or southern France. This is consistent with the much denigrated carbon dating. The other possibility is that it is of Byzantine manufacture. Were the various bodies of evidence ever to converge consistently on a date in the first century AD there will still be a lot of visual explaining to do. It seems to me to be evidently made by hand.

One visual advantage the shroud does possess for believers is that it exhibits the same kind of archaic other-worldliness as the earlier images said to be made by no hand. The face is a rather unlovely version of the stock physiognomy. manifesting the severity of the medieval Pantokrator rather than the human gentility of the Renaissance Salvador mundi. We have already noted that the archaic images generally do a better job for the pious worshipper than very naturalistic representations. when the French twentieth-century expressionist painter Georges Rouault strove for a style that expressed his piety and rejection of material values he turned not to the Renaissance but to the more primitive styles of the Middle Ages and Byzantium. His Christ in Cleveland picks up many of the physiognomic traits of the traditional Holy Faces, not least in its large. strongly outlined eyes. and it openly evokes the colours of stained glass (Fig. 1.14). However. Rouault’s Christ does not quite look at us.

Modern images of Jesus available in apparently unlimited numbers over the internet tend uneasily to combine the symmetrical physiognomy sanctioned by long tradition with a Hollywood soft-focus-effect, typically used for female film stars in the pre-digital era. The emotional connotations of the modern confections lean to the potential sweetness of the Salvador mundi rather than the stern ruler guise of the Panrokrator.